HIGHWAYS

HIGHWAYS

    • Highway Lombardia/Veneto cod. 13461

      Net Net Cost (Production Cost Excluded) € 15.500
      • Environment: Highway
      • Type: Screen Indoor: Go Tv - Totem - Ledwall
      • Location: Highway A4 / A27 / A8
      • Quantity: 55
      • SOV: 5,5%
      • Size: See detail
      • Period: 23 Januray - 15 March
      • Media Owner: Urban Vision

      Planning GO TV / totem on highways is crucial for media strategy. It ensures high visibility among a captive audience, reaching travelers in a focused and impactful way. With long dwell times and minimal distractions, highway GO TV maximizes brand awareness and message retention.

    • Highway cod. 13680

      Net Net Cost (Production Cost Excluded) € 68.000
      DETAILS
      • Environment: Roadside
      • Type: Highway Network A
      • Location: Various
      • Quantity: 31
      • Size: Various
      • Period: 26 January - 15 March 2026
      • Estimated Production Cost: € 7.857
      • Media Owner: Urban Vision

      Planning billboards and small format OOH in service areas along highways between Lombardy and Veneto is key to targeting travelers during essential stops. These areas see high foot traffic from both local commuters and long-distance travelers, offering a prime opportunity for impactful brand visibility. Strategically placed ads in these locations capture attention at moments when people are more receptive, enhancing brand recall and encouraging consumer engagement

    • Highway cod. 13681

      Net Net Cost (Production Cost Excluded) € 68.000
      DETAILS
      • Environment: Roadside
      • Type: Highway Network B
      • Location: Various
      • Quantity: 32
      • Size: Various
      • Period: 26 January - 15 March 2026
      • Estimated Production Cost: € 7.857
      • Media Owner: Urban Vision

      Planning billboards and small format OOH in service areas along highways between Lombardy and Veneto is key to targeting travelers during essential stops. These areas see high foot traffic from both local commuters and long-distance travelers, offering a prime opportunity for impactful brand visibility. Strategically placed ads in these locations capture attention at moments when people are more receptive, enhancing brand recall and encouraging consumer engagement

    • Highway cod. 13682

      Net Net Cost (Production Cost Excluded) € 68.000
      DETAILS
      • Environment: Roadside
      • Type: Highway Network C
      • Location: Various
      • Quantity: 31
      • Size: Various
      • Period: 26 January - 15 March 2026
      • Estimated Production Cost: € .7857
      • Media Owner: Urban Vision

      Planning billboards and small format OOH in service areas along highways between Lombardy and Veneto is key to targeting travelers during essential stops. These areas see high foot traffic from both local commuters and long-distance travelers, offering a prime opportunity for impactful brand visibility. Strategically placed ads in these locations capture attention at moments when people are more receptive, enhancing brand recall and encouraging consumer engagement

    • Brogeda cod. 13739

      Net Net Cost (Production Cost Excluded) € 2.200
      • Environment: Roadside
      • Type: Billboard DOOH
      • Location: Italy-Switzerland border
      • Quantity: 2
      • SOV: 5,5%
      • Size: 400x300
      • Period: 26 January - 22 March 2026
      • Media Owner: Publifutura

      Planning digital posters at the Brogeda border is crucial for effective communication. Given its strategic location, this area serves as a key entry point, where clear messaging can guide travelers and influence behaviors. Media planning ensures the right content reaches the right audience, improving engagement and promoting safety, local culture, or relevant services.

    • HIGHWAYS

      Net Net Cost (Production Cost Excluded) € 0
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