HIGHWAYS
HIGHWAYS
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Highway Lombardia/Veneto cod. 13461
Net Net Cost (Production Cost Excluded) € 15.500• Environment: Highway• Type: Screen Indoor: Go Tv - Totem - Ledwall• Location: Highway A4 / A27 / A8• Quantity: 55• SOV: 5,5%• Size: See detail• Period: 23 Januray - 15 March• Media Owner: Urban VisionPlanning GO TV / totem on highways is crucial for media strategy. It ensures high visibility among a captive audience, reaching travelers in a focused and impactful way. With long dwell times and minimal distractions, highway GO TV maximizes brand awareness and message retention.
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Highway cod. 13680
Net Net Cost (Production Cost Excluded) € 68.000DETAILS• Environment: Roadside• Type: Highway Network A• Location: Various• Quantity: 31• Size: Various• Period: 26 January - 15 March 2026• Estimated Production Cost: € 7.857• Media Owner: Urban VisionPlanning billboards and small format OOH in service areas along highways between Lombardy and Veneto is key to targeting travelers during essential stops. These areas see high foot traffic from both local commuters and long-distance travelers, offering a prime opportunity for impactful brand visibility. Strategically placed ads in these locations capture attention at moments when people are more receptive, enhancing brand recall and encouraging consumer engagement
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Highway cod. 13681
Net Net Cost (Production Cost Excluded) € 68.000DETAILS• Environment: Roadside• Type: Highway Network B• Location: Various• Quantity: 32• Size: Various• Period: 26 January - 15 March 2026• Estimated Production Cost: € 7.857• Media Owner: Urban VisionPlanning billboards and small format OOH in service areas along highways between Lombardy and Veneto is key to targeting travelers during essential stops. These areas see high foot traffic from both local commuters and long-distance travelers, offering a prime opportunity for impactful brand visibility. Strategically placed ads in these locations capture attention at moments when people are more receptive, enhancing brand recall and encouraging consumer engagement
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Highway cod. 13682
Net Net Cost (Production Cost Excluded) € 68.000DETAILS• Environment: Roadside• Type: Highway Network C• Location: Various• Quantity: 31• Size: Various• Period: 26 January - 15 March 2026• Estimated Production Cost: € .7857• Media Owner: Urban VisionPlanning billboards and small format OOH in service areas along highways between Lombardy and Veneto is key to targeting travelers during essential stops. These areas see high foot traffic from both local commuters and long-distance travelers, offering a prime opportunity for impactful brand visibility. Strategically placed ads in these locations capture attention at moments when people are more receptive, enhancing brand recall and encouraging consumer engagement
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Brogeda cod. 13739
Net Net Cost (Production Cost Excluded) € 2.200• Environment: Roadside• Type: Billboard DOOH• Location: Italy-Switzerland border• Quantity: 2• SOV: 5,5%• Size: 400x300• Period: 26 January - 22 March 2026• Media Owner: PublifuturaPlanning digital posters at the Brogeda border is crucial for effective communication. Given its strategic location, this area serves as a key entry point, where clear messaging can guide travelers and influence behaviors. Media planning ensures the right content reaches the right audience, improving engagement and promoting safety, local culture, or relevant services.
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HIGHWAYS
Net Net Cost (Production Cost Excluded) € 0